Legacy Award

Organization: The Sports Museum 

Jeff Twiss, VP of Media Services/Alumni Relations begins his 44th season with the Boston Celtics. He joined the Celtics in 1981 upon receiving his master’s degree in Sport Management from the University of Massachusetts-Amherst.  Prior to his association with the Celtics and the NBA, Twiss was a teacher and a three-sport coach at Randolph (VT) Union High School. He graduated from the University of Vermont in 1977. Twiss serves as the conduit for the media with Celtics ownership, coaches, players and staff and he is the contact for the former Celtics.

Twiss was elected by his peers to serve as President of the National Basketball Public Relations Directors Association in1987.  In 1992, he received the Distinguished Alumni Award from the University of Vermont  in 1999, Twiss received the University of Massachusetts Sports Management department’s Harold J. VanderZwaag Distinguished Alumni Award.   In September 2004, he was inducted into the New England Basketball Hall of Fame. And in 2005, Twiss received the NBA’s McHugh/Splaver “Tribute to Excellence” award.   Twiss was recognized by the Boston Press Photographer’s Association as their Sports Personality Award winner for 2009 and for the Bob Howard Good Fellowship Award in 2024.

Jeff and his wife, Sarah, have two children: Cameron and Lindsay, and two grandchildren, Connor, and Soledad.

Organization: Motorsports Hall of Fame of America

The International Sports Heritage Association (ISHA) presented Daytona Beach, FL native Preston Root with its Legacy Award during its annual conference hosted by the Motorsports Hall of Fame of America September 26-28, 2023. Root is the fifth recipient of the award, which ISHA created in 2018 to recognize an individual or organization located in the geographical area of the annual conference in order to provide an opportunity for the host to honor a local sports heritage contributor.

Root grew up in the shadows of Daytona International Speedway. Born in 1962 across the street from the Speedway at Halifax Health, he and his family have lived in Daytona Beach for three generations. Preston spent 32 years in the Root family’s heritage business Root Glass Company that designed, patented and manufactured the Original Coca-Cola bottle in 1915 and was a radio broadcaster for MRN Radio, The Voice of NASCAR.

He has been a part of successful broadcast teams at most of the NASCAR venues and the largest events in motorsports, including the Daytona 500, The Brickyard 400, Mobil 1 Sebring 12 Hours and 24 Hours of Le Mans. He retired in 2017 and a year later returned to the Root Families Heritage business as Chairman of the Family Board of Directors to assist in a successional transition. Root also serves on the Board of the Motorsports Hall of Fame of America.

Root’s service to the community spans four decades. He has been recognized by The ARC of Florida as Volunteer of the Year, the Community Foundation of Volusia & Flagler’s Davidson Award winner for outstanding community service and Chairman’s Council for the YMCA. Preston is also the longest serving member of the Root Family Foundation, established in 1984.

Preston has been married to Lynn for 27 years and they have a daughter Scenic (yes, Scenic Root) who is a teacher. A Nationally Certified EMT, Preston is also a SCUBA instructor. The only hobby Preston ever listed is auto racing.

“Few have done more for motorsports both locally and nationally, publicly and behind the scenes, than Preston Root,” said Motorsports Hall of Fame of America President George Levy. “He’s been a broadcast race reporter and co-anchor. He’s sponsored race teams. He’s helped support racers in need and played a vital role in a range of motorsports and broader civic organizations, including the Motorsports Hall of Fame of America.”

Organization: Green Bay Packers Hall of Fame

The International Sports Heritage Association (ISHA) presented Green Bay, WI. native Cliff Christl with its Legacy Award during its annual conference hosted by the Green Bay Packers Hall of Fame September 27-29, 2022. Cliff Christl has spent the bulk of his professional life writing about and researching the Packers. He has served as Packers team historian since 2014, having spent 36 years as a sportswriter covering the team for four different Wisconsin newspapers. A native of Green Bay, he worked for 14 months at the Manitowoc Herald-Times before spending close to 16 years at the Green Bay Press-Gazette and 20 years at The Milwaukee Journal and Milwaukee Journal Sentinel. Christl served on the Pro Football Hall of Fame selection committee from 2002 to 2014 and has been a member of the Packers Hall of Fame selection committee since 2007. He has authored or co-authored seven other books, mostly about the Packers and pro football. He also spearheaded the effort to create the Packers Heritage Trail with its 25 historical sites and impressive downtown plaza, which recounts the story of the Packers’ rich history from Lambeau to Lombardi. He recently published The Greatest Story in Sports, a four-volume definitive history of the Green Bay Packers. “The Packers are proud to see Cliff honored with the Legacy Award from the International Sports Heritage Association,” said Aaron Popkey, director of public affairs for the Packers. “Cliff’s work as a historian has been incredibly valuable to the organization. His hard work and dedication to capturing our history thoroughly and accurately are unmatched. We’re pleased to celebrate his contributions to sports heritage as a whole.”

Organization: International Tennis Hall of Fame

Richard A. Johnson, native of Worcester, MA, receives ISHA’s Legacy Award during its annual conference hosted virtually by the International Tennis Hall of Fame on October 27 and 28, 2021. ISHA created the Legacy Award in 2018 to recognize an individual or organization located in the geographical area of the annual conference to provide an opportunity for the host to honor a local sports heritage contributor. Johnson graduated from Bates College in Lewiston, ME where he was a member of the varsity cross country and indoor track teams. Johnson’s degree in Art History and passion for sports launched him into a successful and celebrated career. Since 1982, Johnson has served as Curator of the Sports Museum at TD Garden in Boston, MA when he joined as the museum’s first employee. During his time at the Sports Museum, Johnson has curated exhibits on diverse topics including “Women in Sports, Insights from Her Past”, “Rocky Marciano, The Rock of His Times”, “Stylianos Kyriakides, The Human Race”, “Boston’s Braves 1876-1952”, “Fenway Park, From Duffy’s Cliff to the Green Monster”, “The World Cup” (in collaboration with The British Council), “The Sports Photographs of Leslie Jones”, among others. In addition to his successful career at the Sports Museum, Johnson has authored or co-authored twenty-three books and served as a consultant on projects featuring The Boston Celtics, New England Patriots, Boston Red Sox, Cambridge Seven Associates, WGBH (local radio station in Boston), ESPN, HBO, and The Boston Museum of Science.

“For more than 40 years, Richard Johnson has served as the gatekeeper for the rich legacy of New England sports. His encyclopedic knowledge, finely crafted books, and generosity of spirit has enabled generations of New Englanders to embrace the sports legacy of New England. The Legacy Award is yet another well deserved recognition for Richard in an accomplished career serving as the steward for New England’s unparalleled sports tradition”.

Douglas Stark, Museum Director, International Tennis Hall of Fame.

Organization: Kansas Sports Hall of Fame

The International Sports Heritage Association (ISHA) presented Wichita, Kan., native William I. “Bill” Koch with its Legacy Award during its annual conference hosted by the Kansas Sports Hall Fame on Oct. 23 and 24, 2019. Koch is the second recipient of the award, which ISHA created in 2018 to recognize an individual or organization located in the geographical area of the annual conference in order to provide an opportunity for the host to honor a local sports heritage contributor. “The Kansas Sports Hall of Fame is thrilled to host Mr. Koch back in his hometown to receive the Legacy Award from the International Sports Heritage Association. Mr. Koch’s connection to our organization runs deep and this honor recognizes not only his commitment and contributions to our organization, but his lasting legacy on the landscape of sports heritage,” sad Jordan Poland, President and CEO of the Kansas Sports Hall of Fame. One of the nation’s greatest business minds and well-known philanthropists, Koch was the winning skipper of the 1992 America’s Cup – the oldest trophy in sports. He also was the winning skipper in the 1990 and 1991 Maxi Yacht World Championships, and the 1994 and 2009 12 Meter World Championships. In 1995, Koch assembled the world’s first all-women’s team to compete for the America’s Cup. His commitment to the women’s team represented a milestone in the recognition and opportunities now provided female athletes in many sports around the world. The founder and owner of one of the largest privately-owned companies in the world – The Oxbow Group –  Koch attended Massachusetts Institute of Technology (MIT) where he earned three degrees and earned four academic honors. He also has three Honorary Doctorate degrees, including from Washburn University and Haskell University in Kansas. At MIT, Koch also played varsity basketball and participated in track and field, and rugby. As the founder and Chief Executive Officer of Oxbow Carbon LLC, Koch’s business acumen set the stage for the company’s unprecedented growth, making it the world’s largest marketing company of fuel grade and calcined petroleum coke. With annual sales of $4 billion, and offices across the globe, Oxbow Carbon is the world’s largest producer of calcined coke, a key ingredient in the manufacturing of aluminum, and a key supplier of sulphur, sulphuric acid and fertilizers. Oxbow also started and built an alternative energy business domestically and internationally. Ranked as one of the 25 most generous individuals in the United States by The Journal of Philanthropy in 2011, Koch may be best remembered for his mission to help less fortunate children receive a high-level education. Over the years, Koch has contributed money, time, and energy to help individuals, teachers, and classrooms get the support they have needed. Additionally, Koch started an advanced high school in Florida. Koch has received numerous state nd national awards for his commitment to charities in his home state and around the country. He founded the Koch Crime Commission for the state of Kansas. He received the Medal of Outstanding Citizenship from the City of Wichita, the Karl Menninger Award, and the Governor of Kansas Appreciation Award. His generosity also included funding the Wichita Boathouse – headquarters for the Wichita River Kids Club, which taught sailing, kayaking and canoeing. The Wichita Boathouse is now home to the Kansas Sports Hall of Fame and Koch has been an instrumental supporter of the organization since his induction in 2004. He was inducted into the America’s Cup Hall of Fame in 1993, was awarded the New York Yacht Club Medal of Honor in 1993, and named Kansan of the Year in 1993 and 1994. In addition to being Kansas Sports Hall of Fame inductee, Mr. Koch has been inducted into the Culver Academy Athletic Hall of Fame (1994), the Wichita Sports Hall of Fame (2016), and the National Sailing Hall of Fame (2018). Mr. Koch is an Honorary Admiral in four Navies, including the state of Kansas.

Organization: San Francisco 49ers Museum

As legacies go, Lou Spadia’s is indelible. From his childhood growing up in the Potrero Hill neighborhood of San Francisco and starring on the baseball diamond at Mission High School, to his Navy service in World War II, to his 31 years helping to run the San Francisco 49ers, to his fundraising efforts through the Bay Area Sports Hall of Fame, Spadia left a permanent mark on his region. But to define his legacy only by those accomplishments would be like leaving a painting unfinished. And Spadia’s completed work of art might just be worthy of Rome’s Galleria Borghese. The son of Italian immigrants, Spadia grew up modestly, but lived a rich life filled with family, faith and the 49ers. His picture is only complete; however, when one factors in traits not included on a resume. “He was such an amazing, interesting human being,” his daughter Louisa Spadia-Beckham – more affectionately known as Lulu – said. “Integrity was his best quality and humility was his middle name.” So it is fitting that Lou Spadia is the inaugural recipient of the International Sports Heritage Association’s (ISHA) Legacy Award – one created to honor a person in the city hosting the organization’s annual conference. The 2018 conference is being hosted by the 49ers Museum in Santa Clara, Calif., from Sept. 26-28. “We are honored that Lou Spadia was chosen for this very prestigious award,” said 49ers Museum director Jesse Lovejoy. “His contributions to both the Bay Area sports landscape and the history and trajectory of the San Francisco 49ers were wonderful and impactful, and he makes the perfect recipient for ISHA’s first Legacy Award” Spadia died in 2013 at 92 years old, but his impact on the Bay Area not only lives, but also thrives. Lulu wept when receiving Lovejoy’s call to inform her of the honor. She also knows how her father would have reacted to receiving the same call. “He would try to talk you out of it,” she said. “Not that he would be ungrateful, but he would want to defer the honor to [original 49ers owners] Tony and Vic Morabito.” Fighting back tears, she added, “He would say that he was so incredibly proud and honored to have been part of the 49ers, but he was equally proud of his with work with the Bay Area Sports Hall of Fame (BASHOF). It feels like an honor that he so deserves.” Lulu would know. The youngest of four Spadia children, she was always around the 49ers during her father’s tenure with the team that spanned 31 years from 1946 to 1977. She traveled with the club and spent summers at training camp at the University of California at Santa Barbara. “I remember when I was 16 years old at training camp one summer,” Lulu began. “My parents would go out to eat and I would eat with the team. One night I’m out by the pool around 10 p.m. and out walks someone with a bag of money and a list of food orders. This is when Dick Nolan was the head coach. So they give me the keys to [defensive end] Cedric Hardman’s red Cadillac Eldorado with the license plate ‘Nasty,’ and Mike Nolan and I head out to pick up this loot. “We’re at a stop light and we see my parents. I slumped down in the seat, but my dad honked his horn and started shaking his finger at me. I was told, ‘This is your last summer at training camp.’ But I think I went two more times.” She laughed as she shared that memory, and it is one of many she has of her dad, who started with the 49ers upon their founding by Tony and Vic Morabito in 1946. After finishing his Navy service following World War II, Spadia was struggling to make ends meet when he read in the newspaper that his former commanding officer, John Blackinger, had been named the 49ers general manager. So he hit him up for a job. Blackinger apparently figured that because Spadia had learned shorthand and could type, he would be useful in the office. He convinced the Morabitos to hire Spadia, who accepted the position for a reported $275 per month. Once in the door, Spadia handled some office duties, but helped with team travel, equipment, bed checks, contracts and whatever else was needed. “You name it, he did it,” Lulu said. He did it for three decades, eventually buying five percent of the team (with his wife, Maggie, buying five percent as well). He became chief executive officer and general manager in 1964 and team president in 1967. In 1968, he hired Dick Nolan as the 49ers head coach. Two years later, the team started a string of three straight NFC West titles. Spadia never took credit for such accomplishments. He gave it to the Morabitos and anyone else he could. “It was always understood that dad would downplay his decisions,” Lulu said. “That humility was instilled in my siblings and me (Lou Jr., Kate, Dorothy and Lulu). Our dad went to Mass every day and we were taught to respect what we had. We were blessed and lucky but our parents were adamant about staying out of the limelight.” Spadia’s will and spirit were tested throughout the 1970s. Maggie Spadia was diagnosed with breast cancer in 1970 and fought for six years before succumbing to the disease in 1976. In the meantime, Lou lost his father in 1973 and his mother in 1974. The 49ers were then sold to the DeBartolo family in 1977 and Spadia retired when Joe Thomas was hired to run the team. “It was a really tough time,” Lulu stressed. But in so-called retirement, Spadia dedicated himself to helping underprivileged youth participate in sports. He started the Bay Area Sports Hall of Fame as a way to raise money to give back to kids in need of an opportunity. There was no brick-and-mortar structure because a building was expensive and needed to be maintained. Spadia wanted all of the money raised to go to the kids. “He grew up without much money and he was that that kid,” Lulu said. “He wanted to give those kids a chance. It was about providing an opportunity for kids more than honoring athletes so that those kids could become those athletes.” Since its inception in 1979, BASHOF has distributed millions of dollars to hundreds of local youth groups, fulfilling Spadia’s goal and then some. That legacy, the one for which he is being honored at the year’s ISHA Conference, never waned. “He was riding in an elevator at the Fairmont Hotel when a little boy and his dad get on,” Lulu said. “The dad is whispering to the boy about who it was in the elevator. The boy looks up and says, ‘Didn’t you used to be Lou Spadia? So my dad reached into his pocket, grabbed his wallet, showed the boy his license and said, ‘It says here I still am.’” And who he was is why he is being honored by ISHA as much as for what he did. But then again, what he did was because of who he was.