Creative Principals

Creative Principals is an experience design studio founded on the enduring idea of creative leadership. Led by a creative family, Creative Principals specializes in designing world-class experiences for museums like the College Football Hall of Fame, theme parks like the Mercedes-AMG World of Performance, brand experiences for corporate clients like FM, visitor centers like the Delta Flight Museum and cultural institutions such as Temple Square in Salt Lake City. What sets us apart is our commitment to writing the story first, then translating it through The Experience Model—Attract, Trust, Inform, Internalize, and Act. From early concepts to final creative, we move fast and collaborate deeply with clients and partners. Led by a creative family and an international team of colleagues and consultants, Creative Principals delivers bold, story-driven experiences that inspire, build trust, and endure. We serve the work—and the work inspires us.