Kentucky Derby museum seeks director of marketing


Reports To:  Sherry Crose, COO

FLSA Status:  Exempt

Salary:  Compensation relative to experience

Deadline to apply:  4 p.m. June 13, 2014

Please email letter of interest and resume to Sherry Crose, [email protected].


The Kentucky Derby Museum (KDM) opened in April 1985 as a 501(c)3.  The Museum’s mission is “We will SHARE the FUN of the KENTUCKY DERBY EXPERIENCE!” by celebrating the Kentucky Derby Experience.   We are dedicated to expanding public awareness, appreciation and understanding of the evolution and meaning of the Kentucky Derby and we accomplished this by conducting education programs, developing exhibitions, providing three unique tours to the visitors, operating a robust retail division and selecting, collecting, preserving, and exhibiting materials relevant to the Derby, Churchill Downs, Triple Crown races and Thoroughbred racing.


Summary:   To oversee, develop and execute marketing activities produced by the Museum to unify its marketing messages and strengthen its brand initiative.


Essential Duties and Responsibilities:

To build and execute marketing plans that help the Kentucky Derby Museum win with tourism industry stakeholders and influencers. 

o    Work with all internal departments on marketing initiatives.

o    Assists the Executive Director with the effective implementation of the Museum’s brand strategic plan

o    Web

o    Oversees the creation and manages Museum’s social media

o    Manages Graphics Manager whose responsibilities include Museum web operations.

o    Manages the Graphic Manager so to create effective and cohesive communication tools and strategy.

o    Create strategy and programming for digital media and video clips for online community

o    Oversee communication by Graphics Manager in online formats

o    Public Relations

o    Oversees the public relations initiatives

  • Manages the Public Relations position whose responsibilities include keeping current with all media including but not limited to Tourism and the Thoroughbred Industry and, being the Museum spokesperson
    • Oversees the position to increase museum presence locally and regionally through public relations projects.
    • Oversees media inquiries in both reactive and proactive manners

o    Advertising

  • Determine appropriate advertising placements
  • Create advertising/marketing campaigns
  • Measures effectiveness of advertising strategies

o    Speakers Bureau – Create and manage speaker bureau.

o    Create an annual budget and produce results within the structure.


Supervisory Responsibilities:

  • Interviews, hires, trains, fires, supports, manage and annual evaluates the Graphics Manager.
  • Interviews, hires, trains, fires, supports, manage and annual evaluates the Public Relations position



Project management – completes projects on time and budget.

Interpersonal Skills – ability to communicate effectively with other staff, vendors and clients.

Oral Communication – speaks clearly and persuasively in positive or negative situations; listens and get clarifications; responds well to questions.

Written Communication – Writes clearly and informatively; able to read and interpret written information.


Teamwork – gives and welcomes feedback; contributes to building a positive team spirit; supports everyone’s efforts to succeed.

Organizational Support – follows policies and procedures; completes administrative task correctly and on time; supports organization’s goals and values.

Planning/organization – prioritize and plans work activities; uses time efficiently.

Professionalism – approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Quality – demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; monitors own work to ensure quality.

Quantity – completes work in timely manner.

Adaptability – Adapts to changes in the work environment.

Attendance/Punctuality – is consistently at work and on time; ensures work responsibilities are covered when absent.

Initiative – asks for and offers help when needed.


Education and/or Experience:  Four-year college degree in Marketing/Communication with at least 5 years of experience in the tourism industry.


Language Skills:  Excellent writing skills.  Ability to speak effectively before groups of customers, employees, media, etc.


Mathematical Skills:  Ability to calculate figures and amounts such as discounts and percentages.


Reasoning Ability:  Ability to apply common sense understanding to carry out instructions furnished in written or oral.  Ability to deal with problems in an efficient way.


Computer Skills:  To perform this job successfully, an individual should have extensive knowledge of office application programs and all social media applications.


Certificates, Licenses, Registrations:

Must have a valid driver’s license.


Other Qualifications:

Physical Demands:

While performing the duties of this position, the employee is regularly required to stand, walk, climb stairs, sit and listen or talk.  The employee is occasionally required to lift and/or move items up to 35 pounds.  The employee is occasionally required to have non-standard workday hours.


Work Environment:  While performing the duties of this job, the employee is situated in an office environment without complete privacy.  Privacy is afforded for sensitive manners dealing with personal issues.


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