Hospitality Suite Sponsor

Session Sponsors

2023 Conference Hosted by the Motorsports Hall of Fame of America in Daytona Beach, FL September 27-28


The Early-Bird Registration fee for ISHA and CASH members is $400 until July 28th, after July 28th registration is $500. Non-member registration is $525. 

Conference registration includes:

  • All conference sessions
  • Two breakfasts, two lunches and refreshments during breaks
  • Hospitality Suite
  • Cocktails & Convos Reception
  • An Evening of Champions banquet

Register for the 2023 ISHA Conference

Our Hosts: Motorsports Hall of Fame of America

The museum at the Motorsports Hall of Fame of America will wow, thrill and amaze you by documenting the feats of men and women who dared to dare. Located at Daytona International Speedway — the “World Center of Racing” — where you can enjoy a tour of this historic venue, then join us for a multi-dimensional, selfie-worthy experience.

The 15,000-square-foot facility is stocked with vehicles, artifacts and memorabilia that tell these heroes’ and heroines’ stories. Their legendary achievements often span more than one of the motorsports disciplines we honor — car racing, boat racing, airplane racing, among them. And the eye-popping exhibits in our vehicle corral and display cases rotate frequently, which means always something new — and significant — to see.

Enjoy exciting racing videos in our Robert E. Petersen Theater. Get your picture taken behind the wheel of an actual Toyota NASCAR Cup Series car. Marvel at our 31-degree slice of Daytona International Speedway’s high banks. Locate your favorite motorsports legend, or a newly discovered one, among our inductees’ permanent bronze plaques. Walk through the history of racing on the “World’s Most Famous Beach,” in our Heritage of Daytona exhibit, then ogle treasures in our memorabilia cases. Meet the latest Motorsports Hall of Fame of America inductees in our Heroes of Horsepower exhibit. You’ll even see the reigning DAYTONA 500 champion car!

Hotel Rates and Information: The Shores Resort and Spa

2637 S. Atlantic Ave.
Daytona Beach Shores, Florida 32118

Phone: 386-767-7350
Reservation: 866-934-7467

Conference Room Rate: $145/night plus $15 resort fee and taxes (available  from Monday, September 25 through Thursday, September 28, subject to availability)

Our host hotel is The Shores Resort and Spa, on the oceanfront of Daytona Beach Shores. Amenities include a complimentary fitness center, heated outdoor pool, free WIFI, two welcome cocktails, bottled water, Shores S’mores Kit, in-room coffee and tea, and morning beach yoga classes. On-site self-parking is available for $10/day or valet parking for $15/day.

The hotel reservation deadline is August 26, 2023. Please phone 866-934-7467 or the following link to make your booking using the code 2309INTERN. Reserve a Hotel Room at The Shores Daytona Beach

Sponsorship Opportunities

Sponsorship opportunities are available, see the below document for details.

2023 ISHA Conference Sponsorship Exhibitor Opportunities

Pre-Conference Trip – Tuesday, September 27, 2023 1:30-8 pm

Join us on a VIP Tour of the Daytona International Speedway. We’ll meet in the lobby of The Shores Resort and Spa for transportation to the Daytona International Speedway. The tour features an exclusive stop at the NASCAR Archives & Research Center and Press Box, in addition to visiting the Axalta Injector and the infield of Daytona International Speedway. During the tour of the infield off the racetrack we’ll be riding on an open tram and have the chance to sign your name on the finish line!

Following the tour, we’ll go out for dinner as a group, restaurant TBD, before the bus will return us to The Shores hotel.


Tuesday, September 26, 2023

Time Activity Location
9:00 a.m. – 12:00 p.m. Exhibitor Set Up The Shores Resort
12:00 p.m. – 1:30 p.m.. Reg./Check-In The Shores Resort
1:30 p.m. – 8:00 p.m. Pre Conference Trip Daytona International Speedway


Wednesday, September 27, 2023

Time Event Session Description
7:00 a.m. – 9:00 a.m. Exhibitor Setup
7:30 a.m. – 9:00 a.m. Breakfast
8:00 a.m. – 11:30 a.m. Registration/Check-In
9:00 a.m. – 10:15 a.m. Welcome Orientation Welcome to the 2023 International Sports Heritage Association conference.
9:30 a.m. – 10:15 a.m. Icebreaker
10:15 a.m. – 10:45 a.m. Break
10:45 a.m. – 11:45 a.m. Session 1 – Transportation and Trust: Collaboration, Curation, Safety, and Storage Solutions for Sailing and Automobile Racing Museums

Sponsored by: HealyKohler
Limited by a museum’s permanent car collection, motorsport museums face a unique set of challenges when developing and constructing new exhibits. To keep content fresh and relevant, curators must research and then collaborate with private car collectors, professional race teams, or other museums for permission to borrow vehicles. Successful collaboration requires great trust because of the complicated set of logistics required to ship, receive, display, and store race cars. Panelists will discuss various strategies for loaning and borrowing race cars and other racing-related artifacts, as well as share stories of success and propose ideas for improvement when considering future collaborations.
11:45 a.m. – 1:15 p.m. Luncheon  Speaker: Buz McKim
1:15 p.m. – 1:45 p.m. ISHA Members Meeting 1
1:45 p.m. – 2:45 p.m. Session 2 – Sensory Accessibility Museums, libraries, and other public institutions have a degree of responsibility when it comes to accommodating people with learning and developmental challenges. With the help of the Florida Autism Center, we will examine how providing accommodations for those with ASD (Autism Spectrum Disorder) can create a welcoming environment for all. Learn about the limitations or restrictions that may impede an ASD person from experiencing your facility and what you can do to make yourself more accessible for those with special needs.
2:45 p.m. – 3:00 p.m. Break
3:00 p.m. – 4:00 p.m. Session 3 – Donor Support & Storytelling Donor and sponsor support are an integral part of an institution’s success. The strength of these relationships helps build your collection, fund your projects, and do so much more. This session examines the ways in which you can use your collection and storytelling capabilities to foster these relationships and build connections, as well as encourage donors to support your projects, feel invested, and imagine their name and brand in a meaningful way as a part of your project or organization.
4:15 p.m. – 4:30 p.m. Travel to MOAS
4:30 p.m. – 6:30 p.m. Session 4: Tour of MOAS Experience the Museum of Arts & Sciences, a Smithsonian Institution Affiliate and central Florida’s primary art, science and history museum. This visit will include special tours of the Root Family Museum, by ISHA Legacy Award recipient Preston Root, and the exposed collections space, by the museum’s senior curator of history.
6:30 p.m. – 6:45 p.m. Travel to MSHF
6:45 p.m. – 8:45 p.m. Cocktails & Convos Enjoy an evening at the Motorsports Hall of Fame of America, network with colleagues and make some new friends.
8:15 p.m. – 9:00 p.m. Travel to The Shores
9:00 p.m. – 11:00 p.m. Hospitality Suite

Sponsored by: EOS Lightmedia
Just because the session are over for the day, doesn’t mean the festivities are. Pop into the hospitality suite for a beverage, snacks, and good company.


Thursday, September 28, 2023

Time Event Session Description
7:30 a.m. – 9:00 a.m. Breakfast
9:00 a.m. – 10:00 a.m. Session 5 – Social Emotional Learning in Sports Museums Over the last decade, STEM has dominated the museum education landscape. However, sport provides a unique forum for education to go in a bit of a different direction. It is well recognized that participation in sport can contribute to social, emotional, and character development, and help to instill values like empathy, teamwork, respect, discipline, communication, and so much more.
10:00 a.m. – 10:15 a.m. Break
10:15 a.m. – 11:15 a.m. Session 6 – Commemorating Daytona’s Baseball History: Jackie Robinson, Kelly Field, and a Historical Marker In March 1946, Jackie Robinson and John Wright, members of the Brooklyn Dodgers organization, integrated spring training with the Montreal Royals in Daytona Beach, Florida. Kelly Field’s role in the integration of baseball has long been overlooked and ignored. Located amid one of the two predominantly African American sections of Daytona Beach, Kelly Field was the centerpiece of the Black community. Now an empty lot encompassing a retention pond, the site where the Royals practiced, and an entire community gathered to watch and play baseball was unmarked and nearly lost to history. The Central Florida chapter of the Society of American Baseball Research (SABR) spearheaded the movement to have a historical marker installed to commemorate this historic achievement. SABR underwrote the cost of the historical marker and a ceremony commemorating the field and its historical significance occurred in October 2022. This session will discuss the role of commemorating African American baseball history and the impact on the present-day Daytona community while exploring the process of identifying, researching, and applying for a historical marker.
11:15 a.m. – 11:45 a.m. ISHA Members Meeting 2
11:45 a.m. – 1:00 p.m. Luncheon Speaker: Dick Berggren
1:00 p.m. – 2:00 p.m. Session 7 – Rebuilding, Rebranding and Revitalizing Opportunities for Your Museum Space and Community

Sponsored by: Pinpoint
The complete renovation and rebranding of a heritage institution presents a unique opportunity to, not only, rebuild physical spaces, but also relationships with stakeholders, partners, and the community. During this panel discussion with representatives from The Sailing Museum and the Nova Scotia Sport Hall of Fame, attendees will see and hear about the journeys these two organizations took to rethink, revitalize, and restart their museums. These co-presenters will be able to share this process from distinct perspectives, reflecting their differing approaches and resources. The presentation will invite input from the audience in the form of votes and polls, as the session won’t shy away from sharing the good, the bad, and the (sometimes ugly) truth.
2:00 p.m. – 3:00 p.m. Session 8 – The Winner’s Circle: Racing Memorabilia Since the onset of the pandemic in 2020, like most of other sports memorabilia, the sale prices of vintage race cars, car parts and related items such as trophies, helmets, cards, fire suits, etc. have sped up to record pace. This presentation explores the impact of the pandemic and exposure of these market through such shows as Netflix’s “Drive to Survive”, expanded auctions, etc. While museums are academic pursuits, it is important to understand the marketplace to be better informed when dealing with insurance, donors, acquisitions, handling of appreciated items, care and control, exhibits, etc.
3:00 p.m. – 3:15 p.m. Break
3:15 p.m. – 4:15 p.m. Session 9: Open Forum This is your chance to talk about anything you want. Nothing is off the table! Bring your questions and ideas to this open forum.
4:15 p.m. – 5:30 p.m. Free Time
5:30 p.m. – 6:30 p.m. Cocktail Reception
6:30 p.m. – 9:00 p.m. An Evening of Champions
9:00 p.m. – 11:00 p.m. Hospitality Suite

Sponsored by: EOS Lightmedia
Just because the session are over for the day, doesn’t mean the festivities are. Pop into the hospitality suite for a beverage, snacks, and good company.

Getting There

Daytona Beach International Airport is adjacent to the Daytona International Speedway and approximately 20 minutes from The Shores Resort and Spa. Alternatively, fly into Orlando International Airport and rent a car to drive approximately 80 miles to Daytona Beach.

Image Gallery

Daytona Beach Area Attractions

Marine Science Centre 

Discover more about Volusia County’s rich marine life, its inhabitants and the ecosystems that make this area unique. Through innovative learning experiences, visitors can view seabird and sea turtle rehabilitation, get hands-on in a teaching lab, and explore exhibit galleries and a nature trail that illustrate the story of marine life in Volusia County.

Daytona Beach Tortugas Baseball 

Daytona Beach is the home of the Tortugas, a Minor League Baseball team and the Single-A affiliate of the Cincinnati Reds. Their home base is just a short drive from The Shores Resort at historic Jackie Robinson Ballpark, which opened in 1914.

Mary McLeod Bethune House 

Visit this national historic landmark to learn the legacy of Dr. Mary McLeod Bethune. She was a civil rights leader, presidential adviser, educator, and founder of Bethune-Cookman University. This historic site was Mary McLeod Bethune’s house, and the first headquarters of the organization she founded – the National Council of Negro Women.

Learn more about ISHA’s conference history

Hosting an ISHA Conference

Submitting a Proposal

Potential hosts should send an electronic to [email protected]

Proposals should include the following information:

  • The year of the ISHA Annual Conference to be hosted.
  • Applicant institution name, address, contact person, phone, fax, and e-mail.
  • Contact person’s signature and date, certifying the accuracy of the information.
  • Available and suggested conference dates.
  • Access to the city (by airlines, rail, auto, etc.) to the hotel accommodations and meeting sites (by local taxi, bus, host shuttle, auto, etc.).
  • Accommodations arrangements with a local hotel, including description of the property and rooms, projected room rate, amenities and features of the hotel, hospitality suite accommodations, etc.
  • Meeting facilities including registration area, rooms for educational sessions and board/committee meetings, space for annual banquet, trade show space, Internet access, etc.
  • Social and tour opportunities including area attractions and sites suitable for a conference tour.
  • Available conference support including applicant institution’s staff and volunteer capabilities, community support and possible support of other ISHA members in the area.
  • History of conference hosting – experience in hosting ISHA or other conferences.

Potential applicants are encouraged to contact the ISHA office for assistance in creating their proposals.

Shane Mailman, Executive Administrator

[email protected]

ISHA will be responsible for:

  • Assisting in the preparation of the event budget for presentation to the board.
  • Assisting in the creating, printing, and mailing of a Conference Brochure to ISHA members and other potential participants.
  • Receiving and processing all registration forms and trade show booth reservations.
  • Receiving any other conference income, such as sponsorships.
  • Creating name tags for all registrants.
  • Planning the elements of the registration packets and producing some of the original documents for the packets (to be copied and assembled by the host).
  • Providing print ready materials for the Conference Handbook. (The host will arrange to print and produce the Handbook locally.)
  • Producing all handouts for the Annual General Meeting (the business meeting), such as minutes, budget, etc. (The host will arrange to have these copied locally.).
  • Creating and processing conference evaluation forms.
  • Paying all authorized invoices and bills associated with the conference.
  • Writing and mailing conference-related thank you letters as determined by Conference Committee.

Changes in Policies and Procedure

From time to time, the ISHA Board of Directors or membership may make changes in the policies and procedures described herein. It is essential that both conference hosts and conference host applicants maintain close contact with ISHA staff and the Conference Committee chair to stay informed of these changes. Such changes may affect both those conferences for which the site has been chosen as well as those for which the site is yet to be decided.