Named Preferred Signage Vendor of the Daytona International Speedway
WEST HAVEN, May 18, 2023 — Pinpoint recently achieved a huge win at Daytona International Speedway, having been named as its Preferred Signage Partner through 2025. The partnership includes printing, production, and installation of official track signage, as well as event signage and brand activations for corporate sponsors such as Rolex, BMW, Crowdstrike, and Porsche.
An historic motorsports tri-oval measuring 2.5 miles, the racing venue has an immense number of branding opportunities around the track, grandstands, and infield. As the home of the world-famous Daytona 500, Rolex 24 Hours, and Bike Week, the speedway is a media juggernaut for world-class brands. Quincy Morris, Strategic Account Director at Pinpoint, said this about the win, “The beautifully designed one-of-a-kind facility presents an abundance of opportunities for brands to engage with motorsports fans. We look forward to thoughtfully integrating partner and track branding into the venue, so it is visually exciting, precisely produced and installed, and well-received by all visiting the Home of the Daytona 500.”
Founded in 2008, Pinpoint creates unforgettable experiences that connect people with brands. From national brand activations such as Arsenal F.C.’s away uniform unveiling to custom-fabricated buildouts for the NFL – Pinpoint is a full-service project resource and production company capable of customizing any space or product to captivate and inspire the target audience.
Pinpoint are experts in brand strategy and experiences, creative services, fabricated buildouts, environment transformations, large-scale signage, custom displays, installations, promotional products, imprinted apparel, print collateral, and direct marketing.