When the Miami Heat and Comcast wanted to create a branded, experiential destination at the American Airlines Arena in Miami, FL, they called on GMR Marketing to design it and EDE was then brought in to turn those designs into reality. Working closely with the design and project team provided by GMR, we engineered, fabricated and installed the Xfinity Zone. This new “venue” at the arena includes a large, branded, X1 wall, complete with multiple screens for viewing; it also includes a canopy over the X1 wall, a large 3D logo on the entrance wall, graphic column wraps and window treatments, a custom branded carpet, and custom furniture with built-in charging stations. The entire project was fabricated in our Chicago shop and then installed in Miami. The fans and visitors will now have one more way to experience The Heat!