Kentucky Derby Museum Appoints New Director of Marketing

Louisville, KY (August 8, 2014) – The Kentucky Derby Museum has announced that Greg Keightley has joined the museum as its new Director of Marketing.

Mr. Keightley who had been Marketing Director with the Southern Kentucky Performing Arts Center (SKyPAC) in Bowling Green, KY will oversee marketing and public relations activities at the Kentucky Derby Museum. Keightley was instrumental in launching the performing arts center’s brand in 2012, when the center first opened, and leading its ongoing marketing initiatives.

“Greg’s wealth of marketing experience and knowledge has already made him a key addition to the Kentucky Derby Museum family,” noted Lynn Ashton, Executive Director of the Kentucky Derby Museum. “We view his appointment as a sign of our commitment to the growth of the museum and its brand stature.”

Prior to SKyPAC, Keightley’s experience includes work in the financial services industry. He worked with Hibernia National Bank in New Orleans, LA as SVP, Marketing Communications and SVP, Regional Marketing and Sponsorships. He joined Capital One Bank as Director of Regional Marketing and Sponsorships at its regional headquarters in Plano, TX, and left as the banking division’s Director of Sponsorships, where he managed an $11M sponsorship portfolio.

“I am very excited to join the one and only Kentucky Derby Museum,” said Keightley. “I see tremendous opportunities to build upon the great work that has been done at the museum. I look forward to promoting the cultural attraction within the local and regional communities and to the national and international guests who visit Louisville. Preserving the history and sharing the fun and excitement of the Kentucky Derby while attracting tourists to Louisville will now become a part of my marketing DNA.”

Keightley is a Bowling Green, KY native and attended Western Kentucky University where he earned a BA, Broadcast Communications.

About Kentucky Derby Museum

The Kentucky Derby Museum is a 501(c)3 non-profit museum in Louisville, KY dedicated to sharing the fun of the Kentucky Derby experience.

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