Nike Running in San Francisco

May 2014 – Experiencing the Nike Brand: Gielissen Creates Premium Experience for Female Athletes
When Nike engages Gielissen USA with new projects, the complexity and high standards
set by Nike often demand exceptional problem solving and creativity from everyone
on our team. For the brand new Nike store located on Union Street in San Francisco, this
was no exception! This is a small boutique store, surrounded by local restaurants and
specialty shops. The area is frequented by young moms, students and other diverse residents.

Gielissen was asked to fabricate unique custom components which would enhance
the overall ambiance of the store with a feeling of healthy living and physical fitness
for the Bay Area clientele.

With Nike’s design requests in mind, Gielissen USA engineered and produced a faux gym-bar wall, a motivational 3D sign for the entrance, and a custom announcement board to highlight local events.

Gielissen produced all of the items to exacting standards – along with artistic ‘aging’ effects
so that some items appeared to have come straight out of an old gymnasium!

Then our team integrated all of the components into the store in San Francisco in
conjunction with other trades who were also doing work there. To Nike’s satisfaction, the
project was completed on-time and within budget! Residents of the San Francisco Bay
Area will have a favorite among fitness stores for years to come!

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