Imagine stepping into an immersive multi-room journey that brings you closer to the life and career of Lionel Messi like never before. Introducing The Messi Experience, a cutting-edge touring attraction that combines innovative storytelling, interactive technology, and augmented gaming to create an unforgettable experience.
Produced, created and designed by Primo Entertainment and Moment Factory, the award-winning multimedia studio, this ticketed event is designed to captivate and inspire a wide range of audiences, from die-hard fans to new enthusiasts. By prioritizing engagement, entertainment, emotion, and fun, The Messi Experience offers a fresh take on the Messi brand that will leave the audience feeling inspired and connected to the soccer legend.
The Messi Experience began its world tour in Miami in April, will stop in Los Angeles in June, then Buenos Aires, with the ambition to visit more than 150 cities over the next 5 years. With this project, Moment Factory strengthens its presence in the spectator sports, sports heritage, sports media, and sports technology industries. Building on a long history of innovative collaborations with renowned entities across the league, team, and athlete spectrum, they have partnered with FIFA, the Olympics, the Olympic Museum, NFL Super Bowl, NBA, NHL, Usain Bolt, ESPN, Lululemon, and Arc’teryx. Learn more about the experience.