When Nike decided to open a new store near Boston in Lynnfield, MA, EDE was asked to help support their plans and designs. Working closely with their project and design team, we supplied samples of various graphic application techniques and samples of paint colors to help them clarify all elements of the design. Once finalized, we produced graphics that would subtly “cover” walls with relevant logos, add color and interest to columns, and provide signage. We also fabricated components around the store to support the technology and brand messaging. Our installation team worked closely with Nike’s lead designer, and the completed store is a warm, airy and engaging environment that showcases the running gear and apparel, while surrounding the shoppers with inspiration and motivation. The photos shown here include some “close-up” shots of in-process application of graphics; our crew worked tirelessly, and the end result is a subtle yet stunning brand statement. At Nike, everyone leaves the store energized and ready to run! As part of the Nike team, we truly understand that “Just Do It” is a way of life.