Pinpoint Awarded Washington Commanders/FedEx Field Stadium Rebrand

Production, Fabrication, & Installation of Full Graphics Package

WEST HAVEN, CT. June 6, 2022 — Pinpoint, in a joint venture with Paramount & Co, was recently awarded the complete rebrand of FedEx Field for the NFL’s Washington Commanders. Each company is an expert in the field of brand integration and together become a powerhouse collaboration that specializes in stadium, venue, team, and university branded environment experiences. “The joint venture brings two “best in class” firms together to provide the Commanders with unparalleled access to state-of-the-art fabrication, production, and installation services,” states Quincy Morris, Strategic Account Director, Pinpoint.

The capital improvement project, to be completed before kick-off of the 2022 NFL season, includes end-to-end production, printing, fabrication, and installation for both the interior and exterior of the stadium. Executing in project phases, the package includes, but is not limited to, custom stadium signage, traditional signage, décor, façade logos, tower and ramp banners, acrylic lettering with backlighting, vinyl wraps, seating logos and decals, branded messaging, painting, pillar wraps, and grand format printing.
The project touches every facet of the stadium. It spans all spaces ranging from team locker and training rooms, coaching offices, interview rooms, stadium entrances and exits, concession stands, service level, fan seating, field and seating bowl, main concourse and gates, and upper concourse. Rebranding execution also includes executive suites, club level, press/owner’s and club/administrative offices, open interior public spaces, exterior plaza, directional signage, parking lots, and all other miscellaneous stadium areas and objects, such as lavatories and waste receptacles.

“I am so proud of our team at Pinpoint and the strong relationship we’ve developed with Paramount & Co. Our ability to combine forces and execute projects of this magnitude is remarkable, and we look forward to continued success with the Paramount team,” says Steve Gentile, Partner & Director of Strategy.

About Pinpoint
Founded in 2008, Pinpoint is a full-service promotional marketing firm with in-house production and fabrication services. Pinpoint specializes in deepening the human connection between brands and consumers through visual and physical engagements at any conceivable touchpoint or on any surface. Teaming up with some of the world’s most recognizable experiential agencies, venues, design/build companies, brands, and organizations, Pinpoint physically brings the client message to life.
Pinpoint are expert in brand strategy and experiences, creative services, fabricated buildouts, environment transformations, large-scale signage, custom displays, installations, promotional products, imprinted apparel, print collateral, and direct marketing.

Contact: David Fabel | 203-535-0333
[email protected]

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