Looking to engage more deeply with stat-hungry sports fans, Comcast has begun to roll out integrated interactive Xfinity Zones in sports venues throughout the country. Working closely with representatives for Comcast, the Chicago Bears, and GMR Marketing, EDE Corporation’s craftsmen and project managers have developed what will become a new go-to spot at Soldier Field for Comcast. EDE provided in-house engineering, fabrication, graphics production, and turn-key installation to create the branded area in the concourse that provides a new and exciting place to go during sporting events and concerts. The Xfinity Zone is enhanced by wooden details using local Chicago-area wood and includes large graphics of the Chicago Bears players. The new venue provides charging stations for smart phones along with a massive interactive social media wall. It provides fans the opportunity to experience the new X1 Entertainment Operating System, as well as explore a live demo of Xfinity Home, Comcast’s home security and automation platform.
DESIGN: GMR Marketing
About EDE: EDE has been helping clients bring exhibit ideas to life since 1979. We’ve helped them tell their stories, breathe new life into their brands, and make the seemingly impossible – possible. Our diverse experience with marketers, museums, and architects enables us to see a broader picture in order to find the perfect solution to realize your vision. This experience is proven through our award winning craftsmanship, focused attention to detail and an intense commitment to service. To learn more about EDE please visit edecorp.com
