Reports To:  Sherry Crose, COO

FLSA Status:  Exempt

Salary:  Compensation relative to experience

Deadline to apply:  4 p.m. June 13, 2014

Please email letter of interest and resume to Sherry Crose, [email protected].


The Kentucky Derby Museum (KDM) opened in April 1985 as a 501(c)3.  The Museum’s mission is “We will SHARE the FUN of the KENTUCKY DERBY EXPERIENCE!” by celebrating the Kentucky Derby Experience.   We are dedicated to expanding public awareness, appreciation and understanding of the evolution and meaning of the Kentucky Derby and we accomplished this by conducting education programs, developing exhibitions, providing three unique tours to the visitors, operating a robust retail division and selecting, collecting, preserving, and exhibiting materials relevant to the Derby, Churchill Downs, Triple Crown races and Thoroughbred racing.


Summary:   To oversee, develop and execute marketing activities produced by the Museum to unify its marketing messages and strengthen its brand initiative.


Essential Duties and Responsibilities:

To build and execute marketing plans that help the Kentucky Derby Museum win with tourism industry stakeholders and influencers. 

o    Work with all internal departments on marketing initiatives.

o    Assists the Executive Director with the effective implementation of the Museum’s brand strategic plan

o    Web

o    Oversees the creation and manages Museum’s social media

o    Manages Graphics Manager whose responsibilities include Museum web operations.

o    Manages the Graphic Manager so to create effective and cohesive communication tools and strategy.

o    Create strategy and programming for digital media and video clips for online community

o    Oversee communication by Graphics Manager in online formats

o    Public Relations

o    Oversees the public relations initiatives

  • Manages the Public Relations position whose responsibilities include keeping current with all media including but not limited to Tourism and the Thoroughbred Industry and, being the Museum spokesperson
    • Oversees the position to increase museum presence locally and regionally through public relations projects.
    • Oversees media inquiries in both reactive and proactive manners

o    Advertising

  • Determine appropriate advertising placements
  • Create advertising/marketing campaigns
  • Measures effectiveness of advertising strategies

o    Speakers Bureau – Create and manage speaker bureau.

o    Create an annual budget and produce results within the structure.


Supervisory Responsibilities:

  • Interviews, hires, trains, fires, supports, manage and annual evaluates the Graphics Manager.
  • Interviews, hires, trains, fires, supports, manage and annual evaluates the Public Relations position



Project management – completes projects on time and budget.

Interpersonal Skills – ability to communicate effectively with other staff, vendors and clients.

Oral Communication – speaks clearly and persuasively in positive or negative situations; listens and get clarifications; responds well to questions.

Written Communication – Writes clearly and informatively; able to read and interpret written information.


Teamwork – gives and welcomes feedback; contributes to building a positive team spirit; supports everyone’s efforts to succeed.

Organizational Support – follows policies and procedures; completes administrative task correctly and on time; supports organization’s goals and values.

Planning/organization – prioritize and plans work activities; uses time efficiently.

Professionalism – approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Quality – demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; monitors own work to ensure quality.

Quantity – completes work in timely manner.

Adaptability – Adapts to changes in the work environment.

Attendance/Punctuality – is consistently at work and on time; ensures work responsibilities are covered when absent.

Initiative – asks for and offers help when needed.


Education and/or Experience:  Four-year college degree in Marketing/Communication with at least 5 years of experience in the tourism industry.


Language Skills:  Excellent writing skills.  Ability to speak effectively before groups of customers, employees, media, etc.


Mathematical Skills:  Ability to calculate figures and amounts such as discounts and percentages.


Reasoning Ability:  Ability to apply common sense understanding to carry out instructions furnished in written or oral.  Ability to deal with problems in an efficient way.


Computer Skills:  To perform this job successfully, an individual should have extensive knowledge of office application programs and all social media applications.


Certificates, Licenses, Registrations:

Must have a valid driver’s license.


Other Qualifications:

Physical Demands:

While performing the duties of this position, the employee is regularly required to stand, walk, climb stairs, sit and listen or talk.  The employee is occasionally required to lift and/or move items up to 35 pounds.  The employee is occasionally required to have non-standard workday hours.


Work Environment:  While performing the duties of this job, the employee is situated in an office environment without complete privacy.  Privacy is afforded for sensitive manners dealing with personal issues.


Job Opportunity: Curator – Exhibitions Director


Position Summary:

With energy, creative flair and innovative ideas, this “hands on” leader directs every aspect of preparing and maintaining exhibits for public viewing. Must have passion for and deep knowledge of baseball, past and present. Must be able to execute a variety of exhibition and curatorial responsibilities, from handling a power tool one moment and a rare artifact the next, to writing engaging and succinct labels, to dealing with questions from the public. Areas of responsibility include the acquisition and care of artifacts, permanent exhibits, and the creation and implementation of temporary exhibits to help attract museum guests and boost revenue.  Oversees archives, including collection cataloging, care and maintenance. Develops and oversees photo reprint program. Responsible for budgets related to exhibitions and collection management.

Essential Functions:


  • Direct activities involved with all aspects of the museum’s exhibits, including acquisitions, preservation, conservation, and research for both temporary and permanent exhibits.
  • Develop topics and themes for exhibits.
  • Conceptualize, design, and execute exhibits including selecting objects, integrating objects, display and interpretive information and prepare publications to accompany exhibit.
  • Obtain, develop and organize new collections and exhibits to expand and enhance the organization’s ability to attract visitors and field trips.
  • Negotiate with other institutions to acquire exhibits or collections on loan.
  • Manage the installation of temporary and traveling exhibits.
  • Develop exhibitions drawn from LSMF’s collections.
  • Responsible for care and management of collections.
  • Arrange for LSM exhibits and artifacts to travel to other institutions.
  • Identify, cultivate and solicit potential artifact donors and lenders (ie – current MLB players and private collectors).
  • Conduct collections research for exhibitions, publications, programming and in response to public and professional inquiries.
  • Write text panels, object labels.
  • Answer historic and collections-based questions from the public.
  • Develop and present original gallery talks to classes, visiting groups.
  • Fulfill requests for photo reprints and other information from archives.


Other Duties:

  • Perform other job-related duties and responsibilities as may be assigned.


  • BA required, (MA preferred), plus 7 years related experience.
  • Excellent writing and presentation skills.
  • Passion for and deep knowledge of baseball, past and present
  • Strong research skills and experience.
  • Working knowledge of Past Perfect archiving software.

Competencies Required For This Position:

To perform the job successfully, an individual should demonstrate the following competencies:


Sportsmanship – Achieves greatness by living the values of team sports which includes self-confidence, hard work, dedication and treating others with respect.


Business Expertise – Knows their business; has technical expertise and skill.  Understands this industry; its standards, practices and processes.  Demonstrates mastery of required job-related knowledge and mastery in performing essential job requirements.  Understands the relationship of their business unit to Company.


Creativity/Innovation – Generates and/or recognizes imaginative or creative solutions.  Is open minded.  Exhibits constructive, non-traditional thinking.  Demonstrates initiative, and the ability to find information or solutions needed for assignments or projects.   Comes up with a lot of new and unique ideas.


Interpersonal Communication – Relates well to people both verbally and in written form.  Expresses self well one-on-one or in groups.  Builds rapport up, down, sideways, inside and/or outside organization.  Ably resolves conflicts; confronts or asserts with strength, tact and diplomacy.  Provides clear directions and information people need to know.  Is timely in communication.  Listens well.


Organizing Skills – Puts resources or processes into logical, comprehensible and aesthetically pleasing order.  Can plan events, tasks or processes in well-ordered manner.Attends to all details.  Seeks and finds all resources needed to successfully implement a task, event or plan, bringing all together into an organized and well-executed endeavor.


Professionalism – Treats others with respect and consideration regardless of status.  Reacts well under pressure.  Accepts responsibility for own actions and follows through on commitments.   Exhibits passion and excitement for their work.  Is positive and vigorous in actions.  Maintain optimism through ups and downs; bounces back undaunted.


Research Skills  – Finds needed data through known sources; has good “contacts” or source knowledge.  Uses resourcefulness to tap as-yet-unknown sources.  Identifies, sorts and categorizes source materials to deliver most pertinent and needed information.


Apply online at